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TiVo and Amazon teaming up so you never have to leave the couch
One more reason not to move from the couch.
TiVo, the digital video recorder maker, is teaming up with Amazon.com to provide consumers the ability to buy products using their TV remote controls.
The idea is to give people the opportunity to impulse-buy an item, like a DVD, CD or book, that’s being hawked on a talk show like the Daily Show or Oprah. No getting up to go to the PC and missing what’s on the tube.
Using TiVo’s Universal Swivel Search, a search feature for both broadcast TV and broadband downloads, the digital couch potato will be able to buy an item immediately or put it in Amazon’s shopping cart for purchase later. Advertisers will also be able to target audiences through TiVo, using interactive tags, Gold Star sponsorships and program placement, the company says.
It’s interesting this is coming from TiVo, when the whole purpose of the machine was to eliminate the commercial advertising.
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