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Television views somewhat more prepared for the DTV transition
Nielsen Co. is a little more optimistic that television viewers are getting ready for the transition from analog to digital television signals, the research and polling company said today.
As the Feb. 17, 2009 deadline approaches for the changeover by broadcast television stations, Nielsen finds households are “somewhat more prepared” for the cutoff of analog television.
In January, when it did its first survey, Nielsen found 10.5 percent of households nationally would have no operable television in the digital world. Its survey in July showed that figure dropping to 9.3 percent.
In addition, in July, Nielsen found that 20.9 percent of sample households had at least one TV set that would not work after the transition date. In January, that figure was 23 percent.
Sounds like there are still a lot of viewers out there who may not be viewing anything on Feb. 17 next year.
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