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Monday, August 11, 2008
Intel goes hard Core
Intel is turning to the core of its latest marketing strategy for the name of its newest computer chips.
The world’s biggest chip maker on Sunday announced it plans to brand its newest desktop computer processors (think of the Pentium brand of the past) with the simple name “Core.”
The first chips in the line (previously code-named “Nehalem”) will come with the name Core i7 - though what the “i7” is supposed to mean isn’t exactly clear.
“The Core name is and will be our flagship PC processor brand going forward,” Sean Maloney, Intel’s executive vice president and general manager said in a statement. “Expect Intel to focus even more marketing resources around that name and the Core i7 products starting now.”
The “core” slogan is familiar to anybody who follows the chip business. Intel has pushed its “Core 2 Duo” processor hard in recent months, and arch-rival Advanced Micro Devices Inc. similarly has build its business around its Athlon X2 dual core processors.
In processor parlance, “cores” refer to separate processing units that are linked together on a single chip.
