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Tuesday, September 30, 2008
Dell loading Iron Man on PCs
Dell has started selling computers preloaded with this summer’s blockbuster, Iron Man, the first in what it expects to turn into a broad array of movie offerings for customers.
The company said it eventually will offer a range of movies from Paramount Pictures, including the Marvel Entertainment films the studio now is distributing. Customers currently can order a special, digital edition of Iron Man for $20 here. (Loading the page was a hit-and-miss affair this morning.)
“It’s another way customers can customize their PCs,” said spokeswoman Anne Camden.
Dell eventually expects to offer a range of content, including movies, music and other products, that customers can order with their PCs or download through its online sites. Many of the post-sale downloads ultimately will run through Zing, a small Silicon Valley firm the company acquired in August 2007.
