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Next Mexican resort: Tequila!
Tequila. Tacos. Acapulco. In that order, those are the three words that Americans most associate with Mexico, according to a study by Mexico’s National Tourism Confederation. Hoping to take advantage of that invaluable name recognition, the small town of Tequila (the birthplace of the famous spirit) is positioning itself as Mexico’s next major tourist destination.
Officials recently announced a $7 million infrastructure improvement for scenic lookouts, expanded roads, and artistic fountains. Several new resort-style hotels are in the works, hoping to convince tourists to spend the night (most visitors are daytrippers).
I haven’t visited Tequila yet (although I’ve tasted some of the amazing artesenal tequilas available in Guadalajara), but for those of you who have, what do you think of the plan to make it more tourist-friendly?
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By Will on Nueces
July 16, 2008 9:32 AM | Link to this
I haven’t been, but elsewhere in Mexico I met a couple of Germans who had recently been to Tequila. They liked it a lot. A lot. So much, that at the end of a distillery tour they were almost asked to leave.
By M
July 16, 2008 10:09 AM | Link to this
Went on a day trip to Tequila. At this point it is more of a gimmick than a destination, because the vast majority of good tequila is distilled outside of the namesame town. In fact, the Mexican government began restricting the use of the words tequila and 100% pure to agave grown and distilled in Jalisco around the town of Tequila, but many companies will produce only a portion of their crop near the town in order to qualify for the name. The bottom line…the day trip to Tequila is nice because you get to see the Mexican countryside and maybe even visit Guadalajara, a beautiful inland town, but beyond tasting tequila at a factory and getting on your way, there is not that much to do in Tequila at this point.
By Michael Wolf
July 16, 2008 12:41 PM | Link to this
I’ve been, and I didn’t like it. My (now) wife and I saw the following: roadside stands selling supposedly name brand tequila in plastic bottles, a dilapidated zócalo surrounded by uninteresting buildings, a restaurant with perhaps the worst quality:price ratio in Mexico, and a demonstration about how tequila is produced. We only enjoyed the latter, but it wasn’t worth the trip. Mexico is full of fascinating and wonderful places. Just skip Tequila, Jalisco.
By jailbait
July 16, 2008 6:41 PM | Link to this
How can you say Tequila is picturesque if you’ve never been there?
We’ve been there several times, foreign friends always insist on visiting. The place is a dump and it’s a waste of time.
By d.
July 28, 2008 1:07 AM | Link to this
I prefer the tequila distilled in the Los Altos region to the northeast of Guadalajara better than the firewater produced in the municipality of Tequila - spare Casa Noble. Tequila is supposedly becoming the next Napa, but it has a LONG ways to go. To its credit, Jose Cuervo is now promoting some non-booze related events and their new facilities are worth visiting.