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2008 > August > 06 > Entry
Movie box office - a helpful visual chart
By Carl Hoover
| Wednesday, August 6, 2008, 01:45 PM
To all those who wonder “How come movie XYZ lasted only a week in Waco?,” here’s a graphic that says a lot about how Hollywood works today and why we rarely see movies run more than a couple of months in a theater.
Zach Beane’s graphic is a week-by-week guide to film box office. Notice how new films take the lion’s share of box office each week; how big releases like Iron Man, Indiana Jones and The Dark Knight squeeze all the other movies playing at the time; and how rarely movies bump back once they’re squeezed. Notice how bad blockbusters often drop out of sight within two weeks while others enjoying word-of-mouth support string along for a month or more (check Juno, which appears in the first week of the chart).
You can see by this visualization why Hollywood studios spend millions and millions to get us into the theater on a film’s opening weekend - that’s where a movie, particularly a summer blockbuster, gets most of its revenue - and you see why studio execs and film marketers spend a lot of time positioning their biggest films to avoid competing releases.
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