Subscribe to The Daily Advance RSS Feed Mobile Access E-Newsletter Log In or Register as a New User 
Classifieds
Automotive
Real Estate
Employment
Merchandise

Home > Sound and sight > Archives > 2008 > August > 06 > Entry

Movie box office - a helpful visual chart

To all those who wonder “How come movie XYZ lasted only a week in Waco?,” here’s a graphic that says a lot about how Hollywood works today and why we rarely see movies run more than a couple of months in a theater.

Zach Beane’s graphic is a week-by-week guide to film box office. Notice how new films take the lion’s share of box office each week; how big releases like Iron Man, Indiana Jones and The Dark Knight squeeze all the other movies playing at the time; and how rarely movies bump back once they’re squeezed. Notice how bad blockbusters often drop out of sight within two weeks while others enjoying word-of-mouth support string along for a month or more (check Juno, which appears in the first week of the chart).

You can see by this visualization why Hollywood studios spend millions and millions to get us into the theater on a film’s opening weekend - that’s where a movie, particularly a summer blockbuster, gets most of its revenue - and you see why studio execs and film marketers spend a lot of time positioning their biggest films to avoid competing releases.

Permalink | Comments (0) | Post your comment | Categories: Movies

Comments

Commenting is open from 8 a.m. to 5 p.m. M-F

Post a comment



Note: Your e-mail address will be displayed.

Remember me?

You may use the following formatting:
Bold: **this text will be bolded** = this text will be bolded
Italic: *this text will be italic* = this text will be italic
Link: [text to be linked](http://www.ajc.com) = text to be linked




*HTML not allowed in comments. Your e-mail address is required.

 


 

Marshall News | Marshall Weather | Sports | Lifestyle | Business News | Opinions | Classifieds | Sitemap
Marshall Cars | Marshall Real Estate | Marshall Jobs

Copyright 2008 Marshall News Messenger. All rights reserved.

By using this service, you accept the terms of our visitor agreement and privacy policy.
Registered site users, you may edit your profile.