SHREVEPORT, LA. — The State Fair of Louisiana kicks off today through Nov. 8, featuring something for the whole family.

Organizers revealed a new theme, "First and Forever," to appeal to family fun and celebrate a slice of Louisiana life.

"First & Forever really brings to life what is most important about The State Fair for so many of the people who visit each year. We want to connect the people of the Ark-La-Tex to the many 'firsts' they experienced at The State Fair of Louisiana like their first date, first ride, first prize and first taste of fair food," said Chris Giordano, The State Fair of Louisiana President and General Manager, at the recent annual board meeting.

The State Fair of Louisiana is a top choice for affordable family entertainment. The fair offers many free shows, concerts, attractions and activities with the price of admission. Among this year's free concerts are Cowboy Mouth, Wayne Toups, The Randy Rogers Band, James Otto, John Conlee, The Bar-Kays, and the Molly Ringwalds.

Rodeo lovers will have an opportunity to watch the biggest names on the professional rodeo at the State Fair of Louisiana PRCA Rodeo this Friday and Saturday in the Hirsch Memorial Coliseum.

For more information and up-to-the-date listings of all the events and entertainment as they are announced, visit www.statefairoflouisiana.com.

Gate admission is $8. A $28 pay-one price fee including gate admission and a ride armband is also available. A fun pass is $75.

The cost covers gate admission and armband for each of the 14 days the state fair is open. For hours, visit the Web site.