Clark Howard's Tips
Best Buy experiments with new customer loyalty programJune 17, 2008
One of the greatest marketing successes of all time has been American Airlines' Advantage Program. This was practically the genesis of the frequent flyer model that's been adopted across the travel business.
However, most other industries have been slow to try out similar loyalty programs. The office supply superstores are among those that actually have experimented with them. Now Best Buy is really stepping it up with its own new program in the world of electronics retailing.
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CLARK'S TIP TOPICS
Find more consumer advice in Clark Howard's book, "Get Clark Smart" |
Best Buy has long had its Reward Zone program, but now the company has introduced Premier Silver member status. Customers who make purchases that exceed $2,500 in a calendar year are automatically enrolled. Premier Silver members get access to a special call center, no restocking fees, a price-matching policy and other perks.
