LOUISVILLE, Ky.--(BUSINESS WIRE)--Nov 19, 2020--

CAFÉ™ appliances is kicking off a new smaller line of cooking products beginning with the launch of a stunning CAFÉ Specialty Drip Coffee Maker. The stylish coffee maker is beautiful enough to be a showpiece outside of the cabinets, while also performing as an exceptional brewer, as validated through its certification of quality from the Specialty Coffee Association (SCA) as a “Gold Cup” brewer.

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The CAFÉ™ Specialty Drip Coffee Maker Offers Built-In WiFi and a Range of Smart, User-Friendly Features (Photo: Business Wire)

In keeping with the CAFÉ brand, the CAFÉ Specialty Drip Coffee Maker allows consumers to showcase their style and tastes with unique color options. It is available in three curated finishes to complement existing CAFÉ collections, including matte white, matte black and stainless steel, with warm copper hardware accents.

“Our consumers are becoming their own baristas and making coffee at home more than ever before,” said Wayne Davis, senior brand director for CAFÉ. “With this new coffee maker, we are elevating their at-home coffee experience with the style and performance that they have come to expect from the brand.”

Not only can consumers select a finish to match their personal tastes or their other appliances, they can also customize their coffee strength with two to 10 cup settings and light, medium or dark flavor preferences. The CAFÉ Specialty Drip Coffee Maker maintains the ideal brewing temperature between 185-205 degrees Fahrenheit with Precision Temperature Control and a vacuum carafe that preserves flavor and holds heat for up to two hours.

“The SCA rigorously evaluates brewed coffee quality, including proper water temperature, brewing time, and the ability to brew within the SCA Golden Cup recommendations to determine its Golden Cup Brewers,” said Elika Liftee, the 2020 US Brewer’s Cup winner and barista trainer at Onyx Coffee Lab. “I am impressed with the customizable settings and ease of brewing in the stylish dripper. Features including the smart capabilities, Precision Temperature Control, and vacuum carafe that keeps coffee warmer longer are great to use.”

With built-in WiFi, the CAFÉ Specialty Drip Coffee Maker also offers smart, user-friendly features, including voice-to-brew controls through Alexa and Google, default brew profiles and delayed start through the SmartHQ app to make the experience as seamless as possible.

The CAFÉ Specialty Drip Coffee Maker is now available for purchase at a suggested retail price of $349 at cafeappliances.com and Best Buy and will be available at Williams-Sonoma later this month. For more information, follow @cafeappliances on Instagram, Pinterest or YouTube.

About GE Appliances

GE Appliances, a Haier company, creates “good things, for life” through our passion for great appliances and the happiness they can bring to every household. With the Monogram®, CAFÉ, GE®, GE Profile™, Haier and Hotpoint brands, people and families have more choices for making their kitchens and homes amazing each day. Our products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners and water filtration systems. For more information, visit www.geappliances.com/our-company.

CONTACT: Whitney Welch

Senior Brand Communications Specialist

KEYWORD: KENTUCKY UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: RETAIL CONSUMER HOME GOODS WOMEN MEN FOOD/BEVERAGE

SOURCE: GE Appliances

Copyright Business Wire 2020.

PUB: 11/19/2020 09:01 AM/DISC: 11/19/2020 09:01 AM

Copyright Business Wire 2020.