NEW YORK--(BUSINESS WIRE)--Dec 24, 2020--
Please replace the release dated December 23, 2020 with the following corrected version due to multiple revisions.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201223005516/en/
Urban Umbrella’s structures display works by artists LeRone Wilson and Dianne Smith at Ruby’s Vintage and Harlem Chocolate Factory in Harlem’s historic Strivers’ Row (Photo: Business Wire)
The updated release reads:
UBER EATS PARTNERS WITH URBAN UMBRELLA, WXY, EATOKRA, HARLEM PARK TO PARK, AND VALINC PR TO UNVEIL NEW OUTDOOR ART AND DINING CORRIDOR IN HARLEM
The Renaissance Pavilion at Strivers’ Row Winterized Outdoor Spaces Display Works By Black Artists and Support Black-Owned Restaurants and Retailers
Officials fromUber Eats, EatOkra, WXY architecture + urban design, Harlem Park to Park, Valinc PR, and Urban Umbrella joined artists, local restaurants, and retailers, in Harlem to unveil The Renaissance Pavilion at Strivers’ Row, a new outdoor art, dining and recreation corridor created in support of the neighborhood’s Black-owned businesses. Presented by Uber Eats, The Renaissance Pavilion — erected along Adam Clayton Powell Jr. Boulevard between 137th to 139th streets — was designed by New York-based multi-disciplinary design firm WXY using materials from Urban Umbrella, the design-forward scaffolding and sidewalk shed manufacturer.
Featuring a system of elegant protective structures and custom-designed parklets, produced with the help of Harlem-based architects JP Design, Brandt:Haferd, and Body Lawson Associates, as well as an elaborate lighting and atmospheric design from Harlem-based events designer Ron Hansford, The Renaissance Pavilion creates winterized outdoor areas for Ruby’s Vintage and Sexy Taco, The Row, Alibi, Make My Cake and Harlem Chocolate Factory.
Over the next six months, Harlem Park to Park and Valinc PR will serve as executive producers of community engagement for The Renaissance Pavilion, activating the corridor with a series of events and attractions that include pop-up tastings, family activities, entertainment and a salon series. At unveiling, the pavilion structures are adorned with artwork from artists LeRone Wilson, Guy Stanley Philoche, Jason Wallace, Dianne Smith, Thomas Heath and Omo Misha – all of whom also created the Black Lives Matter Harlem street mural earlier this year. Rounding out the programming, EatOkra – the online guide to Black-owned restaurants and strategic advisor to this Uber Eats initiative – will curate dining experiences by inviting Black businesses from around Harlem and Manhattan to do pop-ups in the structures.
“We know Black-owned businesses have been disproportionately impacted by the health crisis, and are incredibly honored to work with the Harlem community in partnership with such a talented group of collaborators,” said Julia Paige, director of social impact at Uber. “Uber Eats is committed to the success of restaurants everywhere, so in addition to championing Harlem’s Black-owned businesses on Strivers’ Row, this is the first in a national series of design projects we’re proud to support across the country this winter.”
Nikoa Evans, executive director of Harlem Park to Park, added: “Harlem Park to Park represents over 250 small businesses in the community, at least 50 percent of them being Black-owned restaurants. This activation presents unique opportunities for us to support the businesses that will have an incredible impact on not only how they survive but also how they can thrive in the midst of these challenges.”
WXY adapted Urban Umbrella’s flagship modular product, the first revolutionary, cross-bracing-free sidewalk shed product on the market – to create the outdoor structures. Composed of high-strength steel, translucent plastic panels, LED lighting, and arching struts, the Urban Umbrella pavilions sit on the sidewalk in front of the restaurants, with custom design and weatherizing elements to accommodate for heat, snow loads and proper social distancing.
These pavilions represents the latest use case of Urban Umbrella’s new COVID-19 related suite of products, solutions to enable customers ranging from office owners, retailers, restaurateurs, hospitals, and schools to use Urban Umbrella structures for socially-distanced queue management, and to shield those waiting outside to enter from snow and rain. The Uber Eats project will mark the 10th project Urban Umbrella has done to accommodate COVID-19 related protocols.
“We realized, from the first days of the COVID-19 pandemic and the ensuing mandates for social distancing, that the city would have to make adjustments to how people dine out,” said Benjamin Krall, founder and CEO of Urban Umbrella. “We also saw the devastating impact of the restaurant closings on the economy and the restaurant industry, which provides over 300,000 jobs for New York City workers. We believe that our new restaurant canopy is a game-changing solution for NYC restaurant owners and we could not be more excited to roll out the new product with Uber Eats, WXY, and the Harlem restaurant, retail, arts, and architecture community.”
About Uber Eats
Uber Eats is an on-demand platform and website that helps bring millions of people around the world the things they want, at the tap of a button. We partner with over 500,000 restaurants and merchants in more than 6,000 cities across six continents who make meals for every taste and occasion. From specialty local favorites to everyday national brand names, Uber Eats has what you want when you want it—with an average delivery time of under 30 minutes.
About Urban Umbrella
Urban Umbrella is the designer, patent holder, and fabricator of the only alternative scaffolding bridge on the market that is approved by The New York Department of Building. The unique product is the first design substitute for traditional scaffolding in over 60 years. In an International design competition with over 260 contestants, Mayor Michael Bloomberg and Department of Buildings Commissioner Robert LiMandri proclaimed Urban Umbrella the new exemplar of scaffolding for NYC. The Urban Umbrella design was chosen to help improve quality of life, reduce construction impacts on businesses, increase pedestrian safety, and increase available space for pedestrians on sidewalks. As of October 2020, Urban Umbrella scaffolding and sidewalk sheds were installed on 87 buildings. Additional information about Urban Umbrella available at https://www.urbanumbrella.com/
Harlem Park to Park
Harlem Park to Park (HP2P) is a community development corporation representing 250+ entrepreneurs committed to cultivating a thriving local economy that preserves Harlem’s cultural heritage and establishes Harlem as NYC’s most vibrant food and lifestyle hub. The membership of Harlem Park to Park is comprised of premiere businesses located within the geographic area of Central Park North to 145th Street and Morningside Park to Marcus Garvey Park. HP2P produces strategic marketing and economic development initiatives designed to promote and ensure the sustainability of its member businesses and celebrate the neighborhood’s historic CHARM. • Community and Culture • Heritage and Hospitality • Art and Architecture • Retail and Restaurants • Music and Media.
WXY architecture + urban design
WXY is a multi-disciplinary practice. We are architects, urban designers, planners, policymakers, thinkers, strategists, and artists. Our work has been recognized for its dedication to engaging, improving, and honoring public space. We design in conversation with the environment. We work to understand a context, and plan with community in mind. We challenge ourselves to face the array of complex design problems and commit to solutions that forward a healthy and sustainable future. We work at all scales. Whether designing engaging public plazas and parks, intergenerational community centers or large-scale, affordable housing complexes, our approach leverages the contributions of public and private partners to create spaces that promote both physical and economic wellness for the entire community. Learn more at www.wxystudio.com.
EatOkra was founded in 2016 as a comprehensive, user-friendly Black-owned business directory app that makes Black food and beverage the focal point. We knew that as we grew and expanded as a company, it would become increasingly difficult to maintain a directory that consisted of multiple industries. Food made sense to us, because everyone needs to eat, and it has cultural significance. Gathering and food play a key role in defining our sense of community, and EatOkra provides users with a tool that gives them an opportunity to locate these businesses to support them. Since our initial release, we have connected over 150,000 users to more than 2600 Black-owned restaurants, bakeries, cafes, food trucks, bars and wineries across the country.
VALINC PR is a strategic media marketing, business development & public relations consultancy for Culture Shifting Brands. We believe in the power of big ideas meeting excellent execution. We attract our clients to us as much as we are attracted to them. We practice illuminating the genius of an idea, brand or personality. We deliver authenticity and excellence for the brands we work with.
View source version on businesswire.com:https://www.businesswire.com/news/home/20201223005516/en/
CONTACT: Marynia Kruk
KEYWORD: UNITED STATES NORTH AMERICA NEW YORK
INDUSTRY KEYWORD: COMMERCIAL BUILDING & REAL ESTATE URBAN PLANNING CONSTRUCTION & PROPERTY LANDSCAPE
SOURCE: Urban Umbrella
Copyright Business Wire 2020.
PUB: 12/24/2020 02:37 PM/DISC: 12/24/2020 02:37 PM