DUBLIN--(BUSINESS WIRE)--Jan 7, 2021--

Yoga and related practices are forms of exercise that engage the body and mind of the person. These provide both physical and mental benefits by improving flexibility, balance & posture, and range of motion. Furthermore, yoga reduce stress through controlled breathing and mental focus. This results in improved sleep cycle, which helps prevent mood swings, depression, and other disorders. Therefore, such factors encourage consumers to join yoga classes, which is a key driving force of the global market.

Celebrities such as Richard Gere, Robert Downey Jr., Julia Roberts, Keanu Reeves, Charlize Theron, Kim Kardashian, Demi Moore, Sting, Madonna, Shilpa Shetty, Kareena Kapoor, and Bipasha Basu follow yoga and have widely endorsed and promoted yoga and encouraged people to introduce it in their daily regime and lifestyle. In addition, Shilpa Shetty has been one of the biggest contributors to the Indian yoga industry, and has released her own videos and CDs to motivate people to practice yoga around the world, thus influencing both middle-aged people as well as millennial and generation Z to practice yoga.

However, the yoga market faces challenges from increasing number of accidents. The Faculty of Health Science at Sydney University carried out a study in 2017, which followed 354 respondents with musculoskeletal pain with 21% of them saying yoga made their pain worse and more than 10% saying they felt yoga had caused the pain. Furthermore, according to Orthopaedic Journal of Sports Medicine, more than 29,590 yoga-related injuries were reported in hospital emergency departments from 2001 to 2014. The alarming rise of such incidences can be attributed to unqualified teachers offering classes to beginners. Thus, increase in number of yoga accidents is anticipated to hamper the growth of the market in the upcoming years.

The market is analyzed depending on expenditure incurred by yoga practitioners. The report covers the study of the yoga market along with its types and geographic prospects. By type, the market is segregated into online yoga course, offline yoga course, and yoga accreditation training programs. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Market Dynamics

Drivers

  • Multiple Benefits Offered by Yoga
  • Outbreak of Covid-19 Pandemic Augmented Practicing of Yoga Across World
  • Celebrity Endorsement & Promotion of Yoga
  • Initiation of International Yoga Day and Other Government Initiatives

Restraints

  • Presence of Other Alternatives Such as Multi-Specialty Gym, Fitness Centers, and Therapy Classes
  • Increase in Number of Yoga Accidents

Opportunity

  • Promotion of Yoga for Male Participants

Key Market Players

  • Flyogi LLC.
  • Gaia, Inc.
  • Alo Moves, Inc.
  • Omstars LLC.
  • Momo Studio B.V. (Momoyoga)
  • Yoga International
  • One Yoga London
  • Yoga Today LLC
  • Yogaglo, Inc
  • Yogiapproved LLC.

For more information about this report visit https://www.researchandmarkets.com/r/3rdj4r

Laura Wood, Senior Press Manager

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KEYWORD:

INDUSTRY KEYWORD: ALTERNATIVE MEDICINE ENTERTAINMENT HEALTH SPORTS OTHER SPORTS CELEBRITY FITNESS & NUTRITION

SOURCE: Research and Markets

Copyright Business Wire 2021.

PUB: 01/07/2021 10:41 AM/DISC: 01/07/2021 10:42 AM

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