UPPER SADDLE RIVER, N.J.--(BUSINESS WIRE)--May 4, 2021--
De’Longhi America announces new Spring and Summer product innovations across award-winning houseware brands De’Longhi and Braun Household. The highly anticipated products will all debut by early Summer 2021.
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De’Longhi La Specialista Maestro (Photo: Business Wire)
During a time when families are preparing more coffee and food at home and looking to create more high-quality experiences, De’Longhi and Braun have expanded their lineups to continue to address these needs and desires. These launches include the Dinamica Plus, La Specialista Maestro and La Specialista Prestigio that continue to raise the bar for the at home coffee routine and help users craft espressos and milk-based drinks with ease. The new De’Longhi 24L Livenza Air Fry Oven that features a larger size cavity accommodates meals to feed the entire family. The De’Longhi UV CareLight Portable Air Conditioner that delivers powerful cooling while killing bacteria and viruses. And from Braun Household, the new TriForce Power Blender that automates texture preferences for customized blending with more power than ever before.
A leading authority in the specialty coffee and espresso category, De’Longhi has experienced significant year over year growth by continuing to lead with smart innovation driven by consumer research. There has been a growing demand for premium coffee and therefore more investment in the high-quality espresso experience. With more than 40 years of experience in portable heating and cooling, De’Longhi’s new UV Care Portable Air Conditioner solidifies the brand’s leadership in the category. Both De’Longhi and Braun will also expand their portfolio with new products in the kitchen category. New products and details include:
- De’Longhi Dinamica Plus – A fully automatic, bean-to-cup espresso machine that features the patented LatteCrema™ System for automatic milk frothing and a new app that delivers the highest level of personalization.
- De’Longhi La Specialista Maestro –A premium manual pump espresso machine that allows the user to easily craft their favorite beverages with the help of patent-pending sensor grinding technology and smart tamping while offering both automatic frothing with the LatteCrema™ System and manual milk frothing.
- De’Longhi La Specialista Prestigio – A beautifully designed and engineered espresso machine that features six preset recipes and the My LatteArt™ System.
- De’Longhi 24L Livenza Air Fry Oven – A 24L countertop convection oven that can also air fry your favorite foods.
- De’Longhi Pinguino UV-CareLight Portable Air Conditioner – A portable air conditioner that delivers powerful cooling while eliminating bacteria and viruses. Featuring top-of-the-line UV-C technology, the 3-in-1 model has cooling, dehumidifying, and fan settings that protect against 96.4% of bacteria and 99.5% of viruses in your room. This new unit also boasts up to 50% noise reduction in max speed cooling mode as compared to previous EX2-series units.
- Braun TriForce Power Blender – A powerful 1600-watt blender with TriAction Technology for faster and finer blending, featuring six programs (smoothie, soup, chop, ice crush, frozen dessert and spread) and three different texture options.
Following the success of its previous coffee product launches, De’Longhi will expand its offerings by upgrading models and offering new features on their flagship espresso machine families, Dinamica and La Specialista. The expanded lineup will offer a De’Longhi machine to suit anyone’s preference and skill level with brewing.
“As a global leader in the coffee category, De’Longhi brings artistry and innovation to the ever-changing coffee landscape while continuing to fulfill consumers’ needs,” said Mike Prager, De’Longhi Group North America’s President and CEO. “We believe that every brewing experience should deliver freshness directly to the consumer’s home and demonstrate the unequivocal De’Longhi brand quality. With the introduction of Dinamica Plus, La Specialista Maestro and La Specialista Prestigio, we’re able to offer more options to more consumers and ensure that espresso is made right at home, regardless of how it’s brewed.”
Debuting exclusively at Williams-Sonoma, the new Dinamica Plus and La Specialista Maestro products are a must-have for anyone looking for elegantly designed and professionally inspired espresso machines that effortlessly brew handcrafted espresso-based beverages.
The De’Longhi Dinamica Plus is a fully automatic, bean-to-cup coffee and espresso machine that features a high-resolution touch display for intuitive navigation and customization. With one touch, the consumer can brew over a dozen different and delicious coffee and espresso beverages, including TrueBrew Over Ice. The Coffee Link app levels up personalization like never before by saving up to three custom profiles complete with recipe favorites. It allows the user to browse through 16 recipes, and adjust length, strength and temperature to create and start brewing, all through a smartphone. The patented LatteCrema™ System automatically froths milk to the ideal density and texture, making espresso classics like lattes and cappuccinos complete with rich, long-lasting foam. This system was engineered for use with everything from full fat dairy to milk alternatives like oat and almond. To deliver the freshest brew possible, the Dinamica Plus’ revolutionary technology grinds the perfect amount of your favorite beans, leaving no residual coffee in the brewing unit and ensuring the freshest cup of coffee every time.
The De’Longhi Dinamica Plus is currently exclusively available for purchase at Williams Sonoma and on Delonghi.com/en-us in the U.S. for $1,499.95 MRSP US and will become available at nationwide retailers in Canada and on Delonghi.com/en-ca in June for $1,999.99 MRSP CA.
The De’LonghiLa Specialista Maestro is an innovative espresso machine that empowers users to hand craft the perfect espresso with ease and precision. The new La Specialista Maestro offers a digital interface, six preset recipes (Espresso, Americano, Latte, Cappuccino, Flat White and Coffee) and the advanced LatteCrema™ System to create any style of froth, whether automatically for quality and ease, or manually with its commercial-style steam wand for micro-texturing and latte art. La Specialista Maestro is equipped with two independent heating systems and a Thermoblock system, allowing temperature stability and five temperature profiles to enhance the flavor profile. Unlock espresso’s true flavor by brewing coffee with La Specialista Maestro for a luxurious coffee experience.
De’Longhi La Specialista Maestro is currently exclusively available for purchase at Williams Sonoma for and on Delonghi.com/en-us in the U.S. $1,299.95 MRSP and will become available at nationwide retailers in Canada and on Delonghi.com/en-ca in June for $1,699.99 MRSP CA.
In June, another machine from the La Specialista family will debut: the La Specialista Prestigio. This beautifully designed espresso machine features more streamlined capabilities than La Specialista Maestro delivering a simpler coffee experience at a lower price point. Offering three preset recipes (espresso, coffee and Americano) and the My LatteArt™ System, the machine includes a commercial-style steam wand which allows for ultimate control in texturing milk, handcrafting beverages and creating latte art. While La Maestro has five temperature profiles, La Specialista Prestigio is equipped with three temperature profiles and has an analog interface.
The De’Longhi La Specialista Prestigio will be available starting June 2021 for a suggested retail price of $849.95 MRSP in the U.S. and in Canada for a suggested retail price of $999.99 MRSP CA.
“In addition to expanding our coffee category, we’re thrilled to also announce new product innovations across kitchen and home comfort,” said Maria Colon, Vice President of Marketing & Consumer Experience for De’Longhi. “With consumers having spent more time at home in the past year than ever before, we have seen a huge increase in demand for investing in quality home products. De’Longhi and Braun continue to address this demand through thoughtful innovations that help to create a comfortable household. From a new high-power blender to help you get those morning smoothies just right to a portable air conditioner that protects against viruses and bacteria, we are excited to share our new technology and advancements in both categories.”
The De’Longhi 24L Livenza Air Fry Oven rounds out the Livenza collection and delivers the size families need. It broils, bakes, roasts and now air fries while eliminating the need, excess energy and heat of a full-size oven. 10 cooking functions seamlessly merge everything a countertop convection oven offers with the ability to air fry favorite foods for a healthier, crispy texture while remaining tender and delicious. Equipped with the True European Convection and air fry system, the De’Longhi 24L Livenza Air Fry Oven delivers quick, crispy, golden results every time with little to no oil and precise and even circulation of hot air around food. The Heat Lock System maintains the temperature inside the oven, while emitting up to 50% less heat off the glass door.
The De’Longhi 24L Livenza Air Fry Oven will be available starting June 2021 for a suggested retail price of $349.95 MRSP in the U.S. and in Canada for a suggested retail price of $449.99 MRSP CAD.
Whether cooling, dehumidifying or using the fan setting, the new De’Longhi Pinguino UV-CareLight Portable Air Conditioner is a 3-in-1 unit that protects against viruses and bacteria that features top-of-the-line UV-C technology that protect against 96.4% of bacteria and 99.5% of viruses in your room. 1 effective against bacteria, viruses, mold and mildew. Unmatched power, up to 50% less noise 2 and ECO Real Feel technology provide an efficient cool that also protects with UV-C technology. This portable air conditioner packs big power in an unbelievably quiet package and makes staying comfortable more enjoyable. Eco Real Feel technology is 30% more efficient and the eco-friendly gas emitted is three times less harmful. Consumers can keep their home and family safer, happier, and healthier year-round with the innovative De’Longhi Pinguino UV-CareLight Portable Air Conditioner.
The De’Longhi Pinguino UV-CareLight Portable Air Conditioner will be available in the U.S. starting June 2021 for a suggested retail price $649.95 MRSP.
The Braun TriForce Power Blender is Braun’s first high-power blender with TriAction Technology, performing 60% faster and offering 4x finer blending 3. The uniquely engineered triangular jug eliminates ingredients getting stuck in the corners and ensures they are redirected faster into the blending area. Featuring six food programs (smoothie, soup, chop, ice crush, frozen dessert and spread) and three different textures (smooth, medium and course), it can blend anything from peanut butter and margaritas to creating hot soup. With 1600-watts of power and the PrecisionEdge Blade that is forged in Solingen, Germany, the blender delivers durability and performance even when dealing with the toughest ingredients. A perfect addition to your countertop for the summer season, the Braun TriForce Power Blender will quickly become a favorite kitchen tool, whether making smoothies or homemade frozen yogurt for the family.
The Braun TriForce Power Blender will be available starting July 2021 for a suggested retail price of $249.95 MRSP in the U.S. and in Canada for a suggested retail price of $299.99 MRSP CA.
The new De’Longhi specialty coffee machines, comfort and kitchen items and Braun Household items will be supported with an array of marketing activities including public relations, media support, retail promotions, integrated partnerships and campaigns.
The De’Longhi Group is based in Treviso, Italy and is on the forefront of the small domestic appliance category with a range of premium products under three internationally renowned brands; De’Longhi, Kenwood and Braun. The De’Longhi Group is committed to continuing their mission to create exceptional products that improve the lives’ of the consumer through innovative technologies and unparalleled design.
The De’Longhi brand is based in Treviso Italy and the global leader in espresso and comfort products. Highest quality, high Italian design and meaningful product innovations are the core values of the De’Longhi brand. De’Longhi is present in over 123 countries and creates products in three main categories: espresso, specialty cooking and home comfort. After more than a century of perfecting its products, De´Longhi remains committed to creating innovations that bring convenience and style into every customers’ home; making the everyday better. For more information visit www.delonghi.com.
The Braun Brand
Founded in Frankfurt, Germany in 1921, develops and manufactures a wide variety of small domestic appliances that marry innovation, thoughtful design and reliability. The global leaders in hand blenders, Braun developed the first hand blender with Smart Speed technology, a simple and intuitive speed control that offers new possibilities in creative cooking. As Braun celebrates its 100 th Anniversary this year, the brand remains committed to designing products with superior performance that make life easier, more convenient and enjoyable in the kitchen. The De’Longhi Group acquired the perpetual license of the household division in fall 2012. For more information, visit www.braunhousehold.com/en-us.
1Killing rate: 94.6% bacteria (Escherichia coli) and 99.5% viruses (H1N1) in a 3 m³ test chamber after 2 hours, in cooling mode, low speed.
2Up to 50% noise reduction in max speed cooling mode as compared to previous EX2-series units.
3 Compared to the Braun JB7201
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KEYWORD: NEW JERSEY UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: RETAIL LUXURY DEPARTMENT STORES CATALOG HOME GOODS SPECIALTY
SOURCE: De’Longhi America
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PUB: 05/04/2021 10:55 AM/DISC: 05/04/2021 10:56 AM