DUBLIN--(BUSINESS WIRE)--Nov 6, 2019--

With SnapShot 123, the analyst examines the rise of the Digital & Omni-channels, whereby the Omni-channel provides an integrated seamless distribution strategy across the retail store, online & mobile phone channels - and how this strategy is changing the MNO.

MNOs are looking to reduce operational costs and are doing so by adopting a digital strategy. They are improving the productivity of their retail stores (which are also being used as pick-up points for goods purchased online) and are integrating the retail store with online & call centres - with some MNOs reducing the number of their retail stores.

Digital services are being used to encourage users to purchase goods online with a minimum number of clicks and are automating the customer service with AI and machine learning to improve the user experience. Online research is being used by users prior to store purchase.

By improving the user experience, MNOs are aiming to reduce customer churn and maintain ARPU levels as well as manage their costs.

Deliverable: PowerPoint 30 slides packed with information and pricing examples

Key Topics Covered

1. The launch of Digital & Omni-channels by MNOs worldwide

2. The advantages of Digital & Omni-channels

3. Examples of Digital & Omni-channels

Conclusions: The importance of Digital & Omni-channels for the MNO

Companies Mentioned

  • Altice Europe
  • AT&T (USA)
  • Bouygues Telecom (France)
  • Deutsche Telekom (Germany)
  • EE (UK)
  • KPN (Netherlands)
  • O2 (UK)
  • Orange (France)
  • Sprint (USA)
  • T-Mobile (USA)
  • Telefonica
  • Vodafone

For more information about this report visit https://www.researchandmarkets.com/r/h57cqk

Laura Wood, Senior Press Manager

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KEYWORD:

INDUSTRY KEYWORD: TECHNOLOGY MOBILE/WIRELESS NETWORKS TELECOMMUNICATIONS

SOURCE: Research and Markets

Copyright Business Wire 2019.

PUB: 11/06/2019 09:17 AM/DISC: 11/06/2019 09:17 AM

Copyright Business Wire 2019.