The geomarketing market is expected to grow from USD 7.3 billion in 2018 to USD 23.7 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 26.4%.

The market is driven by factors such as, an increasing demand for location-based intelligence in realizing enhanced business outcome; location analytics and big data providing comprehensive and differentiated information about potential markets and customers; a wide acceptance of location-based applications among consumers, and growing investments in digital marketing compared to conventional marketing.

However, the geomarketing market faces various obstacles, such as legal concerns and privacy threats. The businesses should properly check all legal and privacy-related concerns before using location data gathered by location intelligence tools.

The outdoor segment to hold the highest growth rate during the forecast period

Among location type, the outdoor segment is expected to grow at a higher CAGR during the forecast period, due to the increasing use of geofenced areas and virtual perimeters outside the store to attract customers. Businesses can send push notification to the target audience and provide notification about their offerings. It is an effective way as stores can attract multiple people to their businesses just by creating a virtual perimeter or a fence around the geographical area of interest or a target location or locality.

The cloud deployment mode to have the highest CAGR during the forecast period

This deployment model is preferred for its features, such as better and enhanced security, lower setup costs, easy accessibility, quicker deployment, high scalability, customizability, more storage space, ease of maintenance, automatic upgrade of course materials, and automatic licensing by vendors. The adoption of cloud-deployed geomarketing solutions for training and development processes is growing rapidly, as organizations are focusing on planning cost-effective training programs through the adoption of cloud technology.

Asia Pacific (APAC) is projected to grow at the highest CAGR during the forecast period

North America is estimated to hold the highest market share in 2018, while APAC is the fastest-growing region in terms of CAGR. The APAC countries are taking aggressive initiatives to upsurge their IT infrastructures, enabling commercial users to adopt cutting-edge technologies. The APAC region emerges as the fastest growing market for geomarketing solutions, which drives the geomarketing market in this region. APAC is expected to grow due to the robust adoption of IoT technologies in the Chinese and Indian transportation sectors, along with the mass adoption of IoT technologies for geomarketing in other developing economies.

Key Topics Covered

1 Introduction

1.1 Objectives of the Study

1.2 Market Definition

1.3 Market Segmentation

1.4 Years Considered for the Study

1.5 Currency Considered

1.6 Stakeholders

2 Research Methodology

2.1 Research Data

2.2 Market Breakup and Data Triangulation

2.3 Market Size Estimation

2.4 Market Forecast

2.5 Competitive Leadership Mapping Research Methodology

2.6 Assumptions for the Study

2.7 Limitations of the Study

3 Executive Summary

4 Premium Insights

4.1 Attractive Market Opportunities in the Geomarketing Market

4.2 Geomarketing Market, By Component, 2018-2023

4.3 Market By Service, 2018-2023

4.4 Market By Location, 2018-2023

4.5 Market By Deployment Mode, 2018-2023

4.6 Market By Vertical, 2018-2023

4.7 Market Growth Across Countries, 2018

4.8 Market Investment Scenario

5 Market Overview and Industry Trends

5.1 Introduction

5.2 Market Dynamics

5.2.1 Drivers Increasing Demand for Location-Based Intelligence Growing Use of Location Analytics and Big Data Wide Acceptance of Location-Based Applications Among Consumers Growing Investment in Digital Marketing Compared to Conventional Marketing

5.2.2 Restraints Legal Concerns and Privacy Threats

5.2.3 Opportunities Advancement in Connected Devices Opportunity in Developing Countries High Demand for Mobile Computing and Trending Social Media

5.2.4 Challenges Lack of Awareness, Expertise, and Other Operational Challenges Lack of Uniform Regulatory Standards

5.3 Geomarketing Notification Types

5.3.1 Static Geo-Notifications

5.3.2 Dynamic Geo-Notifications

5.3.3 Peer-To-Peer Geonotifications

5.4 Case Studies

5.4.1 Xtremepush Platform-Multi-Channel Marketing Platform Helped TBC Bank Geofence Target Areas and Deliver Location Triggered Personalized Messaging to App Users

5.4.2 A European Airline Improved Its Customer Experience Via Plot Projects Solution

5.4.3 A Leading Dutch Do-It-Yourself Retailer Drives In-Store Sales With Mobilebridge's Mobile Engagement and Analytics Solution

5.4.4 Ge Healthcare Partnered With Galigeo to Access Big Data Using Location Intelligence Tool

5.4.5 Vodafone Partnered With Clevertap for Improving Onboarding Campaign CTRs

6 Geomarketing Market By Technology

6.1 Introduction

6.2 Bluetooth

6.3 Global Positioning System

6.4 Radio-Frequency Identification

6.5 Wi-Fi

6.6 Near-Field Communication

6.7 Ibeacon

7 Geomarketing Market By Component

7.1 Introduction

7.2 Software

7.3 Services

8 Geomarketing Market By Location

8.1 Introduction

8.2 Indoor

8.3 Outdoor

9 Geomarketing Market By Deployment Mode

9.1 Introduction

9.2 Cloud-Based

9.3 On-Premises

10 Geomarketing Market By Vertical

10.1 Introduction

10.2 Retail and Ecommerce

10.3 Healthcare and Life Sciences

10.4 Travel and Hospitality

10.5 Banking, Financial Services, and Insurance

10.6 Media and Entertainment

10.7 Telecommunications and IT

10.8 Others

11 Geomarketing Market By Region

11.1 Introduction

11.2 North America

11.3 Europe

11.4 Asia Pacific

11.5 Middle East and Africa

11.6 Latin America

12 Competitive Landscape

12.1 Competitive Leadership Mapping

12.2 Strength of Product Portfolio (31 Players)

12.3 Business Strategy Excellence (31 Players)

12.4 Ranking of Key Players for the Geomarketing Market, 2018

13 Company Profiles

13.1 Introduction

(Business Overview, Products & Solutions, Key Insights, Recent Developments, SWOT Analysis, View)

13.2 Google

13.3 Microsoft

13.4 IBM

13.5 Cisco

13.6 Oracle

13.7 Adobe

13.8 Salesforce

13.9 ESRI

13.10 Software AG

13.11 Ericsson

13.12 Qualcomm

13.13 Xtremepush

13.14 Plot Projects

13.15 Rover

13.16 Mobilebridge

13.17 Hyper

13.18 Reveal Mobile

13.19 Galigeo

13.20 Navigine

13.21 Clevertap

13.22 Urban Airship

13.23 Bluedot Innovation

13.24 Merkle

13.25 Foursquare

13.26 LocationGuru

13.27 Other Key Players

13.27.1 Saksoft

13.27.2 Celect

13.27.3 Brillio

13.27.4 Purple Wi-Fi

13.27.5 Geomoby

13.27.6 Quuppa

For more information about this report visit

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Related Topics:Software



SOURCE: Research and Markets

Copyright Business Wire 2019.

PUB: 04/11/2019 12:54 PM/DISC: 04/11/2019 12:54 PM

Copyright Business Wire 2019.