--(BUSINESS WIRE)--Feb 7, 2020--

Inspired by the daily dance parties so many parents have with their babies, Pampers is partnering with Serena Williams and her daughter Olympia to share the launch of a new song: the “Pampers Wild Child Wiggle.” Pampers is celebrating all of the wild moves babies make in their Pampers Cruisers 360 FIT diapers – the “yoga pant” for babies, with no tapes and a 360 stretchy waistband!

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200207005302/en/

Parents can join in on the fun by streaming the song on their favorite music platform. They can also post a video of their baby dancing in the #Cruisers360 diaper using #WildChildWiggle and #Sweepstakes for a chance to win a year's supply of diapers along with a feature on Pampers Instagram.

For official rules for this sweepstakes visit: http://bit.ly/2sTUqHV

The video is available on Business Wire’s website.

Video credit: Serena Williams & Olympia Ohanian, Tiffany & Nova Davidson, Aseky & Laila Bonnaire, and Laura & Casey Izumikawa

CONTACT: Ani Dietman

KEYWORD: UNITED STATES NORTH AMERICA OHIO

INDUSTRY KEYWORD: FAMILY SPORTS OTHER ENTERTAINMENT CONSUMER TEENS PARENTING CHILDREN MUSIC BABY/MATERNITY TENNIS ENTERTAINMENT RETAIL GENERAL ENTERTAINMENT CELEBRITY OTHER CONSUMER HOME GOODS WOMEN ONLINE SENIORS MOBILE ENTERTAINMENT MEN GAY & LESBIAN

SOURCE: The Procter & Gamble Company

Copyright Business Wire 2020.

PUB: 02/07/2020 09:06 AM/DISC: 02/07/2020 09:06 AM

Copyright Business Wire 2020.